Unit-01: Introduction to Content Writing and Blogging (25%)
Overview of content writing and blogging, Importance of quality content in digital marketing, Understanding target audience and defining objectives, Basics of storytelling and narrative structure, Introduction to popular blogging platforms.
Unit-02: Crafting Compelling Content (25%)
Writing techniques for different digital platforms (blogs, social media, Websites), Developing unique voice and style, Creating attention-grabbing headlines and hooks, Incorporating multimedia elements (images, videos) effectively.
Unit-03: Building and Managing a Blog (25%)
Setting up a blog: platforms, hosting, and domain, Designing user-friendly blog layout and navigation, Planning editorial calendar and content scheduling, Engaging with readers through comments and feedback, Monetization strategies and affiliate marketing.
Unit-04: Content Promotion and Analytics (25%)
Promoting content through social media, email marketing, and other channels, Understanding analytics: tracking and measuring content performance, Interpreting metrics like traffic, engagement, and conversion, Iterative improvement: using data to refine content strategy, Case studies and success stories in content marketing.