DMBS Syllabus

DMBS Syllabus

Digital Marketing & E-Business Strategies (3040003361)

Pre-requisite

  • Basic knowledge of computers, the internet, and fundamental business concepts. Familiarity with social media platforms and online communication will be an added advantage.

Course Objective

  • To provide students with a comprehensive understanding of digital marketing concepts, tools, e-business strategies, and emerging trends to effectively operate in the digital business environment.

Teaching Scheme

LectureTheoryPracticalHoursCredit
20022

Unit-01 Fundamentals of Digital Marketing & E-Business (29%)

  • Introduction to Digital Marketing: Definition, evolution, and scope
  • Traditional Marketing vs. Digital Marketing
  • Core concepts of E-Business: Definition, models, and importance
  • Types of E-Business models: B2B, B2C, C2C, C2B
  • Advantages, limitations, and challenges of digital marketing and e-business, Overview of digital customer behavior

Unit-02 Digital Marketing Tools & Techniques (29%)

  • Search Engine Optimization (SEO): On-page & off-page techniques
  • Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaigns
  • Social Media Marketing (SMM): Platforms, strategies, and engagement
  • Content Marketing: Creating value-driven content, Email Marketing and Affiliate Marketing basics
  • Web analytics: Google Analytics & measuring campaign performance

Unit-03 E-Business Strategies & Applications (21%)

  • Designing effective e-business strategies
  • Online business models and revenue generation methods
  • E-payment systems: Types, security issues, and emerging trends
  • E-CRM (Customer Relationship Management) and its role in business growth
  • Mobile commerce (M-commerce) and its applications
  • Case studies of successful e-business strategies (Amazon, Flipkart, etc.)

Unit-04 Emerging Trends & Future of Digital Business (21%)

  • Artificial Intelligence (AI) and automation in digital marketing
  • Role of Big Data and Analytics in decision making
  • Cloud computing and digital business transformation
  • Ethical and legal issues in digital marketing & e-business
  • Cybersecurity challenges in e-business
  • Future trends: Voice commerce, AR/VR in marketing, Metaverse, and Blockchain in e-business

Made By SOU Student for SOU Students