An Essential understanding of digital content creation, basic knowledge of social media platforms, and familiarity with audience engagement strategies.
Course Objective:
To understand YouTube’s monetization policies, revenue streams, and content optimization strategies. To analyse audience engagement and YouTube analytics for maximizing earnings.
Tutorials
Create your YouTube channel by setting up a branded profile, customizing the banner, and writing a keyword-rich "About" section.
Research and select a profitable niche using tools like Google Trends, Tube Buddy, or VidIQ to identify content areas with high viewer interest and monetization potential.
Develop a 30-day content calendar that outlines your video ideas, upload schedule, and content themes for consistent posting.
Channel Branding and Setup involves personalizing your channel with custom art, a compelling bio, and organized sections.
Apply basic video SEO techniques by writing compelling titles, detailed descriptions, accurate tags, and designing click-worthy custom thumbnails.
Introduction to free video recording tools such as OBS Studio and screen recorders. Covers setup for both mobile and PC platforms.
Introduction to basic video editing techniques using tools like CapCut, OpenShot, and Canva. Learn to create and edit engaging videos with beginner-friendly software.
Thumbnail Design & Optimization: Understanding the psychology behind effective thumbnails and exploring various design tools. Learn how to create eye-catching thumbnails that boost viewer engagement and click through rates.
Understand monetization policies and copyright rules to avoid violations and ensure your content is revenue-safe.
Enable monetization features by applying to the YouTube Partner Program (YPP) and linking your Google AdSense account once eligibility requirements are met
Gain insights into analytics and performance through dashboard metrics like impressions, views, retention, and CTR. Understand how these key indicators reflect your content's reach and viewer engagement.
Track RPM, CPM, and engagement analytics in YouTube Studio to understand which content drives the most revenue and viewer retention.
Students will present their mock YouTube channel concept. They will explain their content strategy, target audience, and growth approach.
Promote your videos across social media platforms like LinkedIn Reddit, Quora ,Instagram, Twitter, and Facebook to drive external traffic to your channel.